The Paviljon in Hit’s Business Centre has been since its opening one of the three settings in the Goriška region where artistic creativity comes to light. Soon after its opening the pavilion won the recognition of art experts for being a renowned art gallery. Through the exhibitions of prominent and promising Slovenian (as well as representatives of the Slovenian minority and citizens of other countries) artists it conveys Hit’s business culture and it reflects the company’s role as culture’s supporter.